Leadership Development
Entain
Elevate Development Programme
Leadership Development. Entain.Elevate Leadership Development Programme. The challenge. Entain’s journey to building a thriving learning culture began with a realisation: while previous training investments were substantial, they were not translating into sustainable, everyday practices. Leadership recognised the need to create an environment where learning happened naturally during daily work. Additionally, faced with a complex acquisition, the need for adaptable, emotionally intelligent leaders became urgent. PeopleUnboxed partnered with Entain to design the Elevate Leadership Development Programme, focused on emotional intelligence, adaptability, and psychological safety. It emphasised making learning an everyday practice and ensuring inclusivity through participation, so all employees, from area managers to store-level staff, had opportunities to grow and apply learnings in real-time, but also inspire their teams to do the same. 100+ HQ based The solution. An early key decision was the hands-on, personalised approach to designing the programme. PeopleUnboxed conducted a ‘Day in the Life of’ activity by visiting Entain stores and engaging directly with staff. Participants were divided into regional cohorts to help localise the learning while fostering strong team dynamics. The Senior Leadership Team (SLT) completed the same training as regional managers, first, to gain an understanding of the programme content and demonstrate their commitment to fostering a learning culture. Each session required reflection and presenting how previous learnings were applied, ensuring that they put theory into action within their daily roles and reinforced continuous learning. One of the innovative strategies was the introduction of action learning sets, which are peer-led groups that facilitate ongoing reflection and collaboration among employees. The ProfilesUnboxed tool was utilised to shape project groups based on individual strengths, ensuring diverse perspectives and approaches to projects. . The programme also placed a strong emphasis on psychological safety, encouraging leaders to create an environment where employees felt comfortable sharing ideas and expressing concerns. Key areas of focus included emotional intelligence, adaptability, psychological safety, and effective communication. Training also covered various leadership styles, communication techniques, and stakeholder management, enabling leaders to influence and engage their teams effectively. The programme integrated real-world scenarios and challenges faced by participants, allowing them to apply their learning immediately and reinforce knowledge retention. The results. “The Elevate leadership programme has been a game-changer for our retail operations field teams. Over the past year, the face-to-face, experiential sessions delivered by PeopleUnboxed have significantly impacted our business. We’ve seen a 12% decrease in labour turnover and a noticeable boost in team engagement, with an increase of 10 points for those who received the training and 13 to 17 points for the teams they lead. The programme’s focus on interactive learning has ensured strong knowledge retention, covering crucial topics such as leadership styles, communication, influence, and stakeholder management. Our leaders have reported that the training has helped them perform at a higher level, lead their teams more effectively, and tackle challenges that may have previously held them back. Understanding themselves and their teams better has enhanced their ability to confidently lead and drive meaningful results.” Senior Learning & Development Business Partner The Elevate programme has helped give the team a common language – if you joined our team meetings the training comes out in how we speak. In turn that has helped the entire team have a deeper personal and group understanding which has seen everyone be more open to growth. There have been some massive light bulb moments where people have finally understood why they do and feel what they do. The biggest overall way or working change has been producing the Game Guide – this is a home for all of the different elements of the Elevate programme, so everything is in one place. It’s more than just a reference point, it’s a practical structure for ‘how we play’ in our region. The ProfilesUnboxed colours are used when we need people to work on a group project – we use them to make sure we have a mix of colours and thinking in the group, so each topic is approached from different viewpoints/angles to get to a better overall outcome. Saboteurs have been invaluable in exploring how people are feeling and reacting in real life practical situations. This helped the team either step back from emotion or empathise more – so we become more rounded in our decision making and importantly understood why we’re thinking and feeling what we were. Overall, we’ve become more self-aware which has driven greater psychological safety. The Elevate programme acts like a compass – it helps point everyone in the same direction. Regional Director Previous Next How can we support you with leadership development? Click here to find out more