Leadership Development.
Entain.
Elevate Leadership Development Programme.
The challenge.
Entain’s journey to building a thriving learning culture began with a realisation: while previous training investments were substantial, they were not translating into sustainable, everyday practices. Leadership recognised the need to create an environment where learning happened naturally during daily work. Additionally, faced with a complex acquisition, the need for adaptable, emotionally intelligent leaders became urgent.
PeopleUnboxed partnered with Entain to design the Elevate Leadership Development Programme, focused on emotional intelligence, adaptability, and psychological safety. It emphasised making learning an everyday practice and ensuring inclusivity through participation, so all employees, from area managers to store-level staff, had opportunities to grow and apply learnings in real-time, but also inspire their teams to do the same.
100+
HQ based
The solution.
An early key decision was the hands-on, personalised approach to designing the programme. PeopleUnboxed conducted a ‘Day in the Life of’ activity by visiting Entain stores and engaging directly with staff.
Participants were divided into regional cohorts to help localise the learning while fostering strong team dynamics.
The Senior Leadership Team (SLT) completed the same training as regional managers, first, to gain an understanding of the programme content and demonstrate their commitment to fostering a learning culture.
Each session required reflection and presenting how previous learnings were applied, ensuring that they put theory into action within their daily roles and reinforced continuous learning.
One of the innovative strategies was the introduction of action learning sets, which are peer-led groups that facilitate ongoing reflection and collaboration among employees.
The ProfilesUnboxed tool was utilised to shape project groups based on individual strengths, ensuring diverse perspectives and approaches to projects. .
The programme also placed a strong emphasis on psychological safety, encouraging leaders to create an environment where employees felt comfortable sharing ideas and expressing concerns.
Key areas of focus included emotional intelligence, adaptability, psychological safety, and effective communication.
Training also covered various leadership styles, communication techniques, and stakeholder management, enabling leaders to influence and engage their teams effectively.
The programme integrated real-world scenarios and challenges faced by participants, allowing them to apply their learning immediately and reinforce knowledge retention.
The results.
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