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Learning Technology.
TUI.
Mobile microlearning.
The challenge.
TUI, the UK’s largest holiday brand, like many retailers have seen the Highstreet significantly decline in recent years. Technological advances putting information at the fingertips of customers mean they have little reason to visit a branch in person.
TUI’s strategic intent was to reinvigorate branch visits by upskilling their travel advisors to provide a personalised customer experience that would rival the online experience. The focus was in-depth holiday destination knowledge and knowledge of product add-ons such as insurance and currency, to provide a comprehensive service.
4,500
560+ stores
The solution.
We utilised our award winning spaced repetition app MemoryBox, to embed knowledge. In just 2 minutes a day, learners complete workouts and quizzes, learning on the go, anytime, anywhere. AI in the app uses spaced repetition learning psychology to learn what each individual knows and repeat the information they don’t know at certain spaced intervals. This repetition reinforces memories, making the knowledge stick. The learning is personalised to each individual’s knowledge gaps, and gamification keeps learners hooked and coming back every day!
Different locations as question banks.
Key knowledge gaps covered within questions.
Focus periods of 2 months per bank at relevant times e.g. winter breaks.
The results.
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