Mobile Microlearning Dr. Martens

Mobile Microlearning
Dr. Martens

The challenge.

Dr. Martens’ appeal to people who possess a proud sense of self-expression.

For the Highstreet sales assistants, they need to connect with the customer; on a stylistic level, understanding the wearers own individual and very distinctive style; on a practical level, matching DM’s famous durability and comfort with the wearers needs; and then finally on an emotional level – DM’s are a badge of attitude and empowerment and the wearer needs to ‘feel’ this. But 100’s of styles to choose from, the challenge for the sales assistants is to understand every one of the unique styles.

Additionally with a high influx of summer temp staff the challenge was upskilling this dispersed workforce quickly.

200+
30 stores

The solution.

Best-sellers / favourites product range

Focus on knowledge of specific differences in high end products to increase average spend

Focus on add-ons e.g. insoles, show protector

The results.

               PeopleUnboxed were the perfect solution for our learning needs. They took the time to truly get to know us, provided invaluable advice and delivered a competitive product that’s proving to be truly impactful for us as a business.  It’s rare to be able to find a company who can truly understand us as their client the way that PeopleUnboxed do, and we value a working relationship like that above all others.

Jo Jones,
Head of Learning & Development,
FIVE GUYS