Dr. Martens’ appeal to people who possess a proud sense of self-expression.
For the Highstreet sales assistants, they need to connect with the customer; on a stylistic level, understanding the wearers own individual and very distinctive style; on a practical level, matching DM’s famous durability and comfort with the wearers needs; and then finally on an emotional level, DM’s are a badge of attitude and empowerment and the wearer needs to ‘feel’ this. But, with 100’s of styles to choose from, the challenge for the sales assistants is to understand every one of the unique styles, and have the detailed information at their fingertips when interacting with customers.
Additionally, with a high influx of summer temp staff the challenge was upskilling this dispersed workforce quickly.
We utilised our award winning spaced repetition app MemoryBox, to embed knowledge. In just 2 minutes a day, learners complete workouts and quizzes, learning on the go, anytime, anywhere.
AI in the app uses spaced repetition learning psychology to learn what each individual knows and repeat the information they don’t know at certain spaced intervals. This repetition reinforces memories, making the knowledge stick.
The learning is personalised to each individual’s knowledge gaps, and gamification keeps learners hooked and coming back every day!
Best-sellers / favourites product range.
Focus on knowledge of specific differences in high end products to increase average spend.
Focus on add-ons e.g. insoles, show protector.
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